Frequently asked questions

Monpetitor tracks the ads your competitors run on Meta and Google. It refreshes their ad set daily, flags the long-running ones as proven Winners, alerts you when they launch or stop an ad, lets you save everything into Boards, and can generate AI counter-ads from any creative.

Both the Meta Ad Library and Google's ad transparency data. You see a competitor's full paid presence across both networks in one combined feed.

Days-active. Brands quickly kill ads that don't work and keep scaling the ones that do, so longevity is a strong proxy for performance. Any ad running 14+ days gets a Winner badge automatically, so you can focus on creative that's already proven itself.

Setup takes under two minutes — just add a brand name or domain. From there, most teams spot a competitor's first winning ad within about 48 hours, depending on how active that competitor is.

When you find a competitor ad worth answering, Counter-Ad Studio reads the creative and generates three hooks, two body-copy variants and a creative brief built on the same angle — turning their winner into a starting point for yours. (Available on Blueprint Studio.)

From official, public ad-transparency sources such as the Meta Ad Library API and Google's Ads Transparency Center. These are designed to make active advertising publicly viewable — Monpetitor simply organizes and monitors that public data for you.

We use official, public ad-transparency data and surface only ads any person could already view themselves. We do not access private accounts or scrape logged-in pages. As always, you're responsible for how you use competitive intelligence in your own jurisdiction.

No. Monpetitor is an independent tool and is not affiliated with, endorsed by, or sponsored by Meta or Google. All trademarks belong to their respective owners.

Yes — every plan starts free with no credit card required. Add a competitor, see your first winners, and only upgrade once Monpetitor is earning its keep.

Absolutely. Plans are month-to-month with no contracts or lock-in. Cancel from your billing settings whenever you like and keep access through the end of your current period.

Yes. Upgrade or downgrade at any time as your needs change — for example, moving from The Vault to The Radar to add daily alerts, or up to Blueprint Studio for AI counter-ads.