Our mission

Ad intelligence shouldn't cost $300/mo or require a scraper

Knowing what your competitors run on Meta and Google is some of the most useful marketing intelligence there is. Yet the tools that deliver it are either eye-wateringly expensive, built for enterprises, or sketchy scrapers a step away from breaking. We built Monpetitor to make competitive ad intelligence honest, affordable, and genuinely useful for the teams who need it most.

Our approach

Monitoring + alerts + action beats a giant archive

The big ad-spy databases are great if you want to dig. Most teams don't have time to dig — they need to be told what changed and what to do about it.

Monitoring, not archiving

Legacy ad-spy tools sell you a giant searchable archive and leave the watching to you. We flip it: Monpetitor watches your specific competitors every day and brings the changes to you.

Alerts, not refreshing

Knowing a competitor launched a new ad three months ago is trivia. Knowing today is an advantage. Alerts make sure you're the first to react, not the last to find out.

Action, not just insight

Seeing a winning ad is only half the job. Counter-Ad Studio turns it into hooks, copy and a brief — so intelligence becomes a campaign instead of a screenshot.

What we value

The principles behind the product

Honest by default

We use official, public ad-transparency data and say so plainly. No private accounts, no scraping logged-in pages, no inflated stats.

Fair pricing

Competitive intelligence shouldn't be locked behind enterprise contracts. We price for the solo marketer and the small team, not just the giants.

Useful over flashy

Every feature has to earn its place by saving you time or making you faster. If it doesn't move the needle, it doesn't ship.

Monpetitor uses official, public ad-transparency data (such as the Meta Ad Library API). We are not affiliated with, endorsed by, or sponsored by Meta or Google.

Try the tool we wished existed

Start free, add a competitor, and see what honest, affordable ad intelligence feels like.