Competitor ad intelligence

Monitor your competitors’ ads. Steal their winners.

Monpetitor watches your competitors' Meta & Google ads every day, flags the long-running winners they're scaling, alerts you the moment they launch something new, and turns it all into AI counter-ads — in one click.

No credit card required · Cancel anytime

Built for performance teams who refuse to fly blind

NorthPeakLumen DTCSona LabsAtlas AgencyBrightwaveMeridian

Brand names shown are illustrative placeholders.

The shift

From guessing to knowing

Most teams spy on competitors the hard way. Monpetitor turns the whole grind into a feed.

The manual way

  • Refreshing the Meta Ad Library by hand, brand by brand
  • Guessing which creative is actually working for them
  • Finding out about their new campaign weeks too late
  • Screenshots scattered across Slack, Notion and your desktop
  • Staring at a blank doc when it's time to write your own ad

The Monpetitor way

  • Every competitor's Meta + Google ads, refreshed for you daily
  • Proven winners flagged automatically by days-active
  • An alert the moment they launch — or kill — an ad
  • One organized, searchable swipe file your whole team shares
  • AI hooks, body copy and a brief generated in one click
Product preview

Your competitors' ads, in one clean feed

Winners flagged, formats labeled, everything saveable. This is the feed you wake up to.

4 Winners
Video
41d · Winner
NorthPeak

The recovery sandal everyone's switching to

30-day trial. Free returns. Over a million pairs walked in.

27d · Winner
Lumen DTC

Your skin barrier called. It wants this serum.

Clinically tested. Fragrance-free. Results in 14 days or refund.

9d
Sona Labs

Sleep like it's your job

The magnesium blend that 4.9-star reviewers won't shut up about.

Video
63d · Winner
Brightwave

Cut your electric bill, not corners

Smart thermostat that pays for itself in one season.

5d
Meridian

Meetings that book themselves

Try the scheduling tool 12,000 teams switched to this year.

31d · Winner
Atlas Goods

The carry-on that survives baggage handlers

Lifetime warranty. 0% financing. Free shipping both ways.

Illustrative preview. Ad creatives shown are fictional examples.

How it works

Live in under two minutes

No tracking scripts, no integrations. Add a competitor and let Monpetitor do the watching.

01

Add your competitors

Drop in a brand name or domain. Monpetitor finds their Meta Ad Library and Google ads automatically — no setup, no pixels.

02

We monitor every day

Radar refreshes their full ad set daily, tracks days-active, and detects the moment anything launches or stops.

03

Get winners, alerts & counter-ads

See their proven creative, get alerted on new launches, and generate counter-ads to ship faster than they do.

Why Monpetitor

Five engines, one unfair advantage

Each one removes a step you're doing by hand today — so you spend less time spying and more time shipping.

Radar

24/7 competitor ad tracking on Meta & Google

Point Radar at any brand and it watches their entire ad presence around the clock — no pixels, no scrapers, no manual checking. You get a clean, always-current feed of every creative they're running.

  • Track Meta Ad Library and Google ads side by side
  • Daily auto-refresh keeps every competitor current
  • Filter by platform, format, status and recency
Winners Engine

Spot their proven winners by days-active

Brands kill ads that flop fast and scale the ones that convert. The Winners Engine tracks exactly how long each ad has been live — anything running 14+ days is flagged a Winner, so you skip the noise and study only what's working.

  • Automatic Winner badge at 14+ days active
  • Sort a competitor's whole library by longevity
  • Reverse-engineer the angles they're scaling
Sorted by days-active Winners
Video
63d · Winner
Brightwave

Cut your bill, not corners

Smart thermostat that pays for itself in one season.

41d · Winner
NorthPeak

The recovery sandal

30-day trial. Free returns. A million pairs walked in.

Alerts

Know the second they launch something new

When a competitor publishes a new ad — or pulls one down — Alerts pings you by email and in-app the same day. Be first to test their new angle instead of discovering it a quarter later.

  • Instant email + in-app new-ad alerts
  • Catch launches and pauses as they happen
  • React in days, not weeks

New ad detected

Lumen DTC · just now

Ad paused

Sona Labs · 2h ago

Ad hit Winner status

Brightwave · today

Counter-Ad Studio

Turn their winner into your next ad

Found an ad worth answering? Counter-Ad Studio reads the creative and generates hooks, body copy and a tight creative brief built on the same proven angle — one click, ready to hand to your team or designer.

  • 3 hooks + 2 body variants + a creative brief
  • Built on the angle that's already proven to convert
  • Export and brief your team in minutes
Generated hooks
  • Stop overpaying for what they sell at half the price
  • The upgrade their best customers already made
  • Same result. None of the hassle.
2 body variantsBrief ready
Boards

Build one swipe file your whole team shares

Save any ad to a Board and turn scattered screenshots into a living, organized library. Group by theme, campaign or quarter so the best inspiration is always one search away.

  • Save and organize ads into themed boards
  • Keep a searchable, shared swipe file
  • No more lost screenshots across tools
9d
Sona Labs

Sleep like it's your job

The magnesium blend reviewers won't shut up about.

Video
22d · Winner
Meridian

Meetings that book themselves

The scheduling tool 12,000 teams switched to.

Honest by design

Built on official ad-transparency data

Every ad you see comes from public, official sources — the same transparency tools Meta and Google publish themselves. No sketchy scraping, no fake accounts, no pixels on your site.

  • Meta Ad Library API
  • Google Ads Transparency Center
  • Only public, advertiser-disclosed ads

Meta Ad Library

Official API access to every active ad brands run on Facebook & Instagram.

Google Transparency

Public Ads Transparency Center data for Search, Display and YouTube.

No scraping. No pixels. No login required from competitors. Just the data they already disclose publicly.

Daily
Meta & Google libraries scanned
14+ days
Days-active = a proven Winner
<48h
To spot a competitor's winning ad
2
Official ad networks: Meta + Google

Capabilities of the Monpetitor platform. Results vary by competitor and ad activity.

In their words

What teams would tell you

We're pre-launch, so these are illustrative examples with fictional names — a picture of who Monpetitor is built for.

We used to refresh the Ad Library by hand every Monday. Now the winners just show up — and we know the day a competitor tries something new.

P

Priya N.

Head of Growth, fictional DTC brand

The Counter-Ad Studio turns a competitor's best ad into a brief my designer can run with before lunch. It's the part of my week I didn't know I needed.

M

Marcus T.

Performance Lead, illustrative agency

Finally a swipe file the whole team actually keeps up to date. Boards plus alerts means nothing slips past us anymore.

E

Elena R.

Creative Strategist, sample SaaS company

Illustrative testimonials. Names and companies are fictional.

Comparison

Monpetitor vs legacy ad-spy tools

Old ad-spy tools dump thousands of random ads on you. We focus on your competitors, flag their proven winners, alert you to launches, and hand you a counter-ad — without the bloat or the enterprise price tag.

  • Focused on your competitor set — not a noisy ad firehose
  • Days-active Winner detection built in
  • Same-day new-ad alerts, not stale weekly digests
  • AI counter-ads from any creative
  • Honest, transparent pricing from $20/mo
FAQ

Questions, answered

The short version. The rest live on our full FAQ.

Where does the ad data come from?

Only official, public sources: the Meta Ad Library API and Google's Ads Transparency Center. No scraping, no pixels, no fake accounts.

What makes an ad a “Winner”?

Brands kill losing ads fast. Any ad still running after 14+ days is flagged a Winner — a simple, honest signal of what's actually converting.

Do I need to install anything?

No. Add a competitor by name or domain and Monpetitor starts watching their Meta and Google ads — nothing to install on your site.

Monitor your competitors’ ads. Steal their winners.

Start tracking in minutes. Spot your first competitor winner in under 48 hours.

Official, public ad-transparency data only · Not affiliated with Meta or Google